In April and May, we took part in three trade fairs organised by our customers: the Cadar fair in Yverdon-les-Bains, the Volg fair in Winterthur and the Spar fair in St. Gallen.
Direct engagement and tarageted sales impulses
Our sales team was on site with great commitment, close to our customers and right at the heart of the action. These in-house fairs provide the ideal stage to showcase customer-specific assortments effectively and to engage directly with store managers and decision-makers. At the same time, we highlight new products and bring targeted promotional activities into focus.
For our suppliers and brand partners, these trade fair appearances demonstrate how we showcase their brands directly to our retail partners, position them strategically and create additional sales momentum.
