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New brand in the range

28 April 2026

Cereales of Holie’s now available with us

We are bringing Holie’s cereals to Switzerland and are delighted to be representing the brand.

New generation of breakfast products

With Holie’s, we are expanding our portfolio to include one of Europe’s most dynamic Better for You cereal brands. The young Amsterdam based brand represents a new generation of breakfast products, driven by a clear ambition to make the category healthier and more contemporary. In its home market, the Netherlands, Holie’s already ranks among the leading cereal brands and is also experiencing strong growth in Belgium and the UK.

«No sugar, no worries»

Holie’s develops uncompromisingly healthy recipes and takes a clear stand against hidden sugar in breakfast products. True to its “No sugar, no worries” philosophy, all varieties are made without added sugar or sweeteners. The modern, vibrant packaging ensures strong shelf impact and instantly communicates what the brand stands for.

Muesli and granola

Currently available from us are three muesli varieties – Crunchy Muesli Red Fruit, Crunchy Muesli Mixed Nuts and Crunchy Muesli Protein Chocolate – as well as two granolas: Granola Protein Crunch and Granola Low Carb Crunch.

For more information, get in touch with your personal Gustav Gerig contact or write to us at info@gerig.ch.

Holie’s Crunchy Muesli Protein Chocolate (114844)
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Holie’s Crunchy Muesli Red Fruit (114876)
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Holie’s Crunchy Muesli Mixed Nuts (114843)
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Holie’s Granola Protein Crunch (114841)
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Holie’s Granola Low Carb Crunch (114842)
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