In early September 2025, Nissin introduced a true innovation to the Swiss market with its protein-rich Asian instant noodles. The new Nissin Cup Noodles Soba Protein are the ideal choice for anyone looking to combine quick enjoyment with added nutritional value.
Humorous and target-oriented online communication
To launch the new line, Nissin is relying on a cross-border social media campaign. Three clips were produced to draw attention to the new products with a wink and a smile.
In Switzerland, the image campaign will run on Facebook and Instagram during 4 weeks in October and November. This targeted online communication strengthens brand awareness among the relevant audience and encourages them to try the Cup Noodles Soba Protein.
