Together with our customers, we develop marketing plans and targeted promotional activities. In doing so, we focus on the needs of end consumers, the expectations of our clients, and current market trends. This allows us to optimally position our brand partners’ products, drive sales, and strengthen brand awareness.
Promotion in the Fitness environment
PureGym operates more than 40 fitness clubs across Switzerland, offering an ideal setting to reach consumers directly in their active everyday lives. Several beverages and energy bars from our functional food and lifestyle portfolio are available in the clubs’ vending machines.
The current activation campaign for State Energy is a great example of how we work with our customers and suppliers to showcase brands in a targeted way.
State’s beverages combine energy and vitamins in a single product, providing refreshing hydration and essential nutrients during training.
Maximum visibility for State Energy
State Energy is already one of the top‑selling drinks at PureGym. The campaign builds on this strong position and further increases the brand’s visibility. A wide range of eye‑catching elements has been implemented, including:
- Wall and floor posters placed throughout the gym
- Stickers and posters in the locker rooms
- Branding directly on the vending machines
- A 20% discount as an additional purchase incentive
This strong presence creates a natural impulse to reach for a refreshing State after a workout and recharge with new energy.
Posters throughout the studio
Stickers on the mirrors and locker doors
