We’re excited about the successful placement of MaxiNutrition Protein Waffle Bars at Coop, one of Switzerland’s largest retailers.
MaxiNutrition is a well-known and established fitness brand across Europe and the UK. With its listing at Coop, the brand is now entering the Swiss retail market.
The smarter everyday snack – high in protein, low in sugar, and free from additives
MaxiNutrition Waffle Bars offer a clever alternative to traditional sweets: each bar contains around 10 g of protein, only 1.7 g of sugar, and no artificial additives.
The recipe combines crispy wafers with nuts, soy protein crispies, chopped soy kernels, and a delicate chocolate coating.
A holistic launch with strong impact
The introduction of Pistachio and Hazelnut varieties at Coop is supported by a comprehensive marketing package:
- Shelf stoppers for optimal visibility at the point of sale
- Ads in the Coop newspaper and Coop newsletter
- Sampling campaign for Coop online shop customers
- Introductory discount as a strong purchase incentive
- Influencer campaign with Swiss content creator simsallagym, targeting the right audience
As a marketing and sales organization, we support international brands in entering the Swiss market. We establish connections with Swiss retail and food service. For our brand partners, we handle not only import and logistics but also the planning and execution of marketing activities.
