Holie’s represents a new generation of breakfast products – bold enough to challenge the industry, fresh in its visual identity, and consistently healthy in its formulations. Today, Holie’s is one of Europe’s fastest-growing Better for You cereal brands.
The advantages of Holie’s:
- No added sugar: All products are made without added sugar or sweeteners.
- 100% plant-based and high in fibre: Plant-based recipes packed with valuable fibre support a balanced diet and reflect today’s nutritional mindset.
- Clean, eye-catching design: Modern, colourful packaging that stands out on shelf and communicates the product’s promise instantly.
- A brand with a mission: Holie’s fights hidden sugar in breakfast products and positions itself as a fresh, uncompromisingly healthy alternative.
Strong market performance
Founded in 2018 in Amsterdam, Holie’s has already become one of the leading cereal brands in its home market. The brand is also seeing strong growth in countries like Belgium and the UK. Holie’s is B Corp certified, recognising its commitment to high social and environmental standards.
