Paulberger to #1 – Paulberger is a fast-growing beverage brand that combines low-calorie refreshment with a strong and authentic brand story. Born out of the digital community of one of Germany’s most well-known YouTubers, Paulberger primarily targets a young, trend-conscious audience.
The advantages of Paulberger:
- A clear and authentic brand identity: Paulberger is deeply rooted in the highly engaged community of German influencer iCrimax, who has over 5 million followers – including a relevant reach in Switzerland.
- A genuine alternative to traditional soft drinks: Around 4.3 g of sugar (18 kcal) per 100 ml, no artificial sweeteners, made with natural flavours and fruit juice concentrates, lightly carbonated and enriched with vitamins.
- High visibility through influencer marketing: Continuous exposure across high-reach influencer and brand channels ensures strong awareness and sustained sales momentum.
- Proven retail success: Paulberger is already widely established in the German grocery retail market and has achieved strong sales in Austrian retail within a short period of time.
iCrimax and Paulberger
Paulberger is the beverage created by YouTuber Maximilian “iCrimax” Schuster, one of Germany’s most successful gaming influencers with a strong connection to a young audience. The brand name originated as a nickname within his fan community and evolved into an independent beverage brand. The mascot “Paulchen” and the strong social media hype drive high brand recognition and emotional loyalty among the target group.
